Sales Supervisor FS

Lead and develop a team of Sales Executives, providing clear direction, coaching and training to drive individual and team performance. Own the overall performance of the Food Service channel and drive the achievement of sales targets across the assigned region. Plan and optimize sales routes, conduct regular market visits with the team and maintain visit records to track execution and employee development. Manage regional accounts and build strong customer relationships to support sustainable business growth and excellent customer service. Analyze sales performance, including forecasting, regression and cannibalization, and turn insights into actions that support commercial decisions. Plan and execute weekly product promotions, BDA and other channel activities while ensuring effective communication of price changes internally and externally. Work closely with Merchandising to improve execution, maximize merchandiser productivity and strengthen shelf share across relevant markets. Monitor NTEs and damages to ensure they remain within budget, while identifying opportunities to maximize commercial benefits at the lowest possible cost. Regularly assess team performance, identify development needs and follow up on individual development plans. Collaborate closely with Trade Marketing, Key Account Development, Sales Excellence, Finance, IT and Logistics to ensure smooth and effective commercial execution. Ensure the team operates in line with company policies, HSE standards, food safety requirements and applicable procedures. Bachelor's degree in Business Administration or a related administrative field. 3-5 years of experience in the retail/sales channel as a Sales Executive. Good command of English, both written and spoken. Good knowledge of Microsoft Office and ability to prepare and maintain weekly and monthly reports. Familiarity with ERP systems.